GMC | Whistler Blackcomb

Problem: After decades of sponsoring Whistler Blackcomb, GMC was unsure of the strategic and creative value the brand could have on-hill signing for another 5 years.

Solution: Reinvigorate the brand footprint on-hill, and it’s commitment to professional grade precision, through a series of experiences that could be phased out year after year. Below you will find some of the ideas they have rolled out so far. With a total of 15 fleshed out ideas - halfway through presenting - they confirmed they would be continuing their sponsorship. The real kicker was at the end of the presentation, when they asked us to create a plan that included a way to make every idea in the deck happen over time.

[ This project was very personal to me, growing up in the snowboard/ski industry – but what really made this a dream come true was how rooted in strategy the whole project was from the start. If I could work everyday toward something like this, and the way we did it, strategy & creative as one team, I’d jump at the chance. ]

Wielding nothing more than a 12'x12' and some HMI lighting, we converted a mechanics shop into our very own studio for the day as we captured the finishing touches on GMC's acclaimed "All Mountain Sierra"

GMC Canada has been a proud partner of Whistler Blackcomb for almost 30 years. To commemorate our partnership and draw attention to the only truck helping to move mountains at Whistler Blackcomb we've built the GMC Sierra "All Mountain" Edition... it's big, it's bold and it's capable of climbing the steepest mountain grade, even in the harshest weather conditions.

From the 2017 Los Angeles Auto Show, Mark Williams takes a look at the rugged 2018 GMC Sierra 2500HD All Mountain Concept. For more on the 2017 Los Angeles Auto Show visit https://www.cars.com/news/auto-show/ Cars.com's Editorial department is your source for automotive news and reviews.